Mark, My Words: Pop persona can work wonders, but some get stuck in character

"Just last week Billie Eilish told an interviewer: 'sometimes I feel trapped by this persona that I have created'" - NME's Mark, My Words writes, and offers her advice - "History tells her that she’d best change it sharpish, or she’s liable to get lumbered with it for good". The power of an image is paramount in music, Mark says - "If Slipknot drummer Jay Weinberg suddenly developed a debilitating allergy to gimp gear and nail wigs, they wouldn’t ditch the masks in solidarity – they’d be taking forehead measurements for a new drummer".