Hip-Hop grew in power and has pushed companies to fight for racial justice

"Hip-hop has always spoken out on police brutality. But more businesses have partnered with hip-hop in recent years. Those companies have felt the pressure to contribute to the same culture that’s making them rich. It’s one of many factors that accelerated the shift in response to this crisis" - Trapital argues about the power hip-hop has come to possess now. The two main reasons why hip-hop became the dominant culture, Trapital says -empowerment and social media.