Indie labels are finding creative ways to forge ahead during lockdown

Lockdown has made musicians and labels creative in coming up with ways to reach their audience, Vice reports on changes in the music industry. Artists are setting up livestreams and Zoom-based music lessons, labels are waiving their own share of revenue on commission-free days. Coronavirus is also forcing labels to think outside the box, whether that means snapping socially distant press photos or pivoting music videos ideas to living-room productions. Not everything is great - without the option of meeting musicians in person and seeing them play live, many labels are pressing pause on talent discovery and focusing on their current rosters. On the other hand, labels are thinking that when touring comes back, it'll give their albums a second burst of interest...