Labels are changing song titles to match them with TikTok

Rolling Stone has yet another story about the power of TikTok - snippets of songs are often becoming popular on TikTok faster than the songs themselves. Fans identify those snippets with certain phrases, not necessarily the titles as labels have tagged them, which made labels start tailoring song titles to make searches on streaming platforms more effective. Or, if there's already a title that's not working, they change the title of the song to the version that the fans are most familiar with.