Five major music-tech pivots happening right now

The great Cherie Hu has identified five major music-tech pivots happening right now that are impacting all corners of the music industry with potential for far-reaching systemic consequences:

• Digital media is becoming a core part of the fan experience, not just a means to an end
• Immersive, at-home video, not lean-back audio, is now the highest source of music consumption growth
• Artists and fans are turning to direct-to-consumer revenue models over third-party aggregation models
• Social isolation has led to a surge in demand for social music tech
• Without touring, digital scarcity could become a financial necessity for music