Music streaming - people want participation and inclusion

Everybody is isolated, many are alone, so everyone wants some connection, The Atlantic argues in an excellent article about livestreams. No wonder the Instagram live hip hop battles are so popular, live-streamed concerts in which performers take requests have healthy viewership also, as well as live-streamed DJ sets in which viewers can see other people dancing at home. Some artists are also focusing on interactivity. Grimes put out a music video with a green-screen background on which fans were supposed to doodle, The Armed released audio stems of a song they wanted others to finish, Charli XCX is doing a similar thing with her new album.