The album question
April 03, 2020

To release or not to release new albums?

Dua Lipa / Lady Gaga

Dua Lipa, Sam Hunt, and The Weeknd are pop stars who decided to release their new albums despite the big lockdown. Lady Gaga, Haim, and Sam Smith have decided to wait. Dua Lipa said, as Variety reports, she "thought I’d be doing them a disservice to delay it, especially during this time”, while Lady Gaga said - “it just doesn’t feel right to me to release this album with all that is going on during this global pandemic”. Whether to release an album or not depends on the genre also - hip-hop sells close to 100% in digital formats so there's a good chance of selling the album in expected numbers, while some older-demographic artists are still selling 70%-80% physical, and the records stores are closed... Tours are equally cancelled for both sides.