Lisa Loeb: The cancellation of SXSW is like a spear to the heart of artists - and of Austin

We need to stop pretending that we’re not trying to make a living. We need to make it OK to ask music lovers to support the music they love, directly. By buying an album in a physical or digital format, not just streaming (but stream it too!), the artist is more likely to see direct benefits through better profit margins, a higher profile with DSPs, retailers and labels, and increased chart potential - Texan singer-songwriter Lisa Loeb writes after SXSW has been cancelled.