Everything went south
March 07, 2020

SXSW cancelled over fears of coronavirus

In a Friday afternoon (3/6) press conference, Austin mayor Steve Adler said that the 2020 edition of Austin’s SXSW is cancelled due to the coronavirus, the Texas Tribune reports. "We are devastated to share this news with you. 'The show must go on' is in our DNA, and this is the first time in 34 years that the March event will not take place" - SXSW shared in a statement, adding - "we are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible". SXSW’s 2020 edition was to happen from March 13-22.