Jadu - a new app for fans to dance with the stars

Jadu is a Los Angeles startup that launched this week, and it allows fans to dance with digital versions of artists, the Rolling Stone reports. Jadu got five initial artists, including Poppy, Pussy Riot and Vic Mensa, to put their digital likenesses on the app, and filmed them dancing and posing, surrounded by 106 cameras to make three-dimensional images. Footage will show up in the app’s camera, and the artists’ songs will play in the background while users film their own videos alongside the holograms. Asad J. Malik from 1RIC, the augmented reality studio that developed the app, said he and the studio developed the app specifically with highly interactive short-form video platforms like TikTok and Instagram in mind - “People are used to being in the content, if they’re posting things, they’ll likely be in it". The tech behind making these holograms a reality is expensive and can cost upwards of $100,000 per day for access.