What would it mean for Austin if SXSW is canceled?

An awful lot of the Austin economy depends on the festival, and its cancelation would affect a lot more than just the attendees, Texas Monthly argues in favor of going ahead with plans to hold South by Southwest this year (25,000 people have signed a petition to cancel it). People that depend on SXSW are - "caterers, pedicabbers, ride-hailing drivers, bartenders and servers, tech crew and security staff, and countless others who rely on SXSW as a windfall to pay off bills and get their heads above water each year. A whole host of bars and restaurants are able to weather the slow winter months because they know that, come March, rental fees and prepaid bar tabs will keep them afloat. Hotels and pizza places and portable-toilet rental companies have developed alongside SXSW".