Tech is going to crunch!
February 25, 2020

Pitchfork editor Larson: Music creation will turn back to the human

"As the market becomes saturated with songs-as-content and A.I. being able to compose entire pieces without a human even touching it, I think our relationship to music will shift toward extracting it from digital spaces" - Pitchfork reviews editor Jeremy D. Larson says in an excellent Music Journalism Insider interview. He explains further on - "This trend makes me more drawn to artists who are more ambitious, ornate, technical, or jammy. A drummer who’s working, a particularly expressive guitar line, analog techno, live-band R&B, this spiritual jazz revival. It kind of reallocates the primacy of music creation back to the human, music as a feat, as proof of life".