Reverb - a nonprofit helping bands to neutralize their carbon footprint

A great article in the New Yorker about the ecological impact of touring, and concerts in general. In the last few decades, musicians have come to rely heavily on touring to generate revenue, and that means more travel, more concession stands, and more cars jammed into parking lots, which means more carbon in the atmosphere and more waste on the ground (and in the water). To limit their carbon footprint some bands have stopped touring (Coldplay), others are cooperating with Reverb, a nonprofit that supports musicians looking to neutralize or at least lessen the environmental impact of their work. Its premier service involves embedding a trained Reverb staff member within a band’s preëxisting crew, with the exclusive purpose of handling the logistics associated with running an environmentally responsible tour.