Love & work
February 11, 2020

The Passion Economy grows - more people are monetizing what they love

The global adoption of social platforms like Facebook and YouTube, the mainstreaming of the influencer model, and the rise of new creator tools has shifted the threshold for success - Andreessen Horowitz in an interesting article about the shift in what and why people do what they do. He names a few examples of this shift: the average initial pledge amount on Patreon has increased 22 percent over the past two years; on the online course platform Podia, the number of creators earning more than $1,000 in a month is growing 20 percent each month; on Teachable, the average price point per class offering has risen roughly 20 percent, year over year. So, it's not that everybody's going to do what they love and get paid doing it starting today, but we're going there.