The rebranding song
February 10, 2020

How Bob Marley rebranded Jamaica

Witnessing police politely dealing with the crowd gathered for the Bob Marley 75 celebration in front of Marley museum in uptown Kingston (the house where he lived) offered a strange disconnect, the Guardian reports from Jamaica's capital on what would have been Marley's 75th birthday - back in the 1970s their presence outside the gates would have suggested a raid. This February, and every other month, for that fact, the museum is the Jamaican capital’s hottest tourist ticket, drawing more than 60,000 visitors a year. His message and mystique have mobilised a peaceful army of international followers, such as those holidaymakers venturing where few wealthy Kingstonians go. Changes would have happened without him, but Marley was there to guide them...