Billie Eilish - "the quintessential Generation Z pop star"

Guardian predicts change after Billie Eilish's big win at the Grammys: "The dark, depressive themes of Eilish’s lyrics, her low-key vocal style and her androgynous fashion sense may have held her back from mainstream pop fame in the past. But to Gen Z, those are all the things that make her beloved: she’s a nonchalant, nihilistic figure who rejects everything that pop girls have historically been told they have to be in order to be successful. Where people’s idea of a pop star has traditionally been upbeat, bombastic and focused on performance, Eilish is moody and quiet, made for streaming in the background or playing on your headphones... She appears to be one of those rare artists whose unlikely breakthrough signals a turning point for the whole industry. Her totally untested route to fame indicates that, for this generation, the unspoken rules that 00s female pop stars had to follow may finally be starting to fall away".