How Instagram is changing clubs and festivals - "Where will the audience take photographs?"

"We’re not creating areas for Instagram, but we know the areas we create have to be Instagram-friendly" - Tamás Kádár, CEO of Sziget in Budapest, told Mix Magazine in their excellent article about how Instagram is changing design of clubs and festivals. Or, as Barcelona's Elrow David Jordan puts it - “when we prepare a new event or a new animation or activation, the first thing we think about is how it’s going to look on users’ Instagram”.