Simon Reynolds: 2010s - the decade that broke popular culture

Journalist and publicist has two points in his article: streaming is killing the idea of a mainstream, and second - even the astronomically famous have had to resort to ruses to commandeer public attention. On the bright side - "in this flourishing post-geographical world of 'local' cultures not tied to location, small is bountiful and significance doesn’t need to be universal to matter". A great read.