Ticketing website Viagogo buys rival StubHub in $4bn deal

Secondary ticketing firm Viagogo has struck a deal to buy its rival StubHub for $4bn, a deal that would create a global ticketing giant in the booming live-events business. Geneva-based company Viagogo is buying its rival from eBay, which bought StubHub in 2007 for $310m. Viagogo's boss Eric Baker will be reunited with StubHub, which he co-founded but left before the eBay sale. StubHub and smaller rival Viagogo are already among the largest players in the growing secondary market for sports, music and live-entertainment tickets, in which brokers and fans resell tickets purchased from primary vendors. The combined entity will sell hundreds of thousands of tickets across over 70 countries, TechCrunch reports.