How fizzy drinks swallowed music

The Quietus looks at the long history of fizzy drinks brands getting involved in popular music in an attempt to sell sugar to children: "Soft drinks exhibit the very essence of predatory behaviour. Reach them while they're young, addict them to sugar, caffeine, addict them to addiction itself, addict them for life. Both music and soft drinks ultimately encourage addictive behaviours, stimulating the brain's pleasure centers by releasing dopamine and serotonin into the bloodstream".