YouTube's most profitable category - music

Music videos generate the highest return-on-investment for YouTube despite making up only about 5% of all videos uploaded, according to a new analysis. Music and music-related videos had a collective 1.987 trillion views on YouTube in 2018 (an average of 16,937 views per video), representing 20% of all views on the platform. Further on, music videos all relatively short, compared to gaming videos, which makes them cheaper to host, Billboard reports.