March 25, 2019

An algorithm signed a major label record deal

Berlin-based app Engdel last week had signed a deal with Warner Music Group, becoming the first algorithm to sign with a major label. Endel uses various inputs — weather, heart rate, time of day, and person's circadian rhythms — to craft soundscapes out of stems with the intention of boosting the listener's mood, enhance focus, and encourage relaxation or sleep. Endel has already made five albums in the Sleep series, with titles 'Clear Night', 'RainyNight', 'CloudyAfternoon', 'CloudyNight', and 'FoggyMorning', witch 15 more albums coming by the end of year, that will correspond with the app’s other modes: Relax, Focus, and On-the-Go. Pitchfork...